Consultant growth director building brands and stores online
“Luxury beauty industry veteran” – Tatler.
Specialising in fragrance, skincare, beauty and lifestyle*, I deliver hands-on, proven data-driven growth strategies across paid, earned and owned channels, building high-converting e-commerce and lead generation. *Also experienced in fashion, finance and high-regulation sectors.
Expertise
Paid Search & Social
SEO (content and technical)
Digital development
User experience and journey
Email marketing
Advanced analytics integration
Digital brand strategy
Commercial growth strategy
Cosmetic and beauty NPD
Shopify (inc. Plus)
Testimonials
Pippa Harman–Renude, Co-founder
“Thom is a rare talent, with exceptional skills in both technical and creative. A delight to work with, he can tackle any project with energy and enthusiasm. Whether it be tracking and data analytics within GA or building a marketing campaign for a crowdfund, his multifaceted experience provides value across the board.”
Jo Malone at Jo Loves
Perfumer H–Christophe Michel, Co-founder
“Thom is a great asset to any online retailer, knowledgeable, approachable and always delivering results.”
Flaunt Digital–Lee Fuller, Founder & CEO
“Thom is one of the best marketing minds I have had the pleasure of working with. His curiosity paired with his technical expertise enables him to find solutions and deliver marketing strategy at the highest commercial level”
Mark Constantine, LUSH Digital
DUSK.com–Chris Hopkins, Head of Marketing
“It’s rare to meet someone as passionate for their craft as Thom. During our time working together he and the team he led lived and breathed DUSK.
His knowledge was second to none, leading his team to some outstanding results and growth for our brand. A true extension of our team, I’d recommend anyone to work with Thom in a heartbeat.”
Client List
Current
Perfumer H
You’re Looking Well
Renude.co
Zohreh V.
Amanda Lacey
Chimi Love
Phatstix
AURA
Nick Jones
UP Public Relations
Les Trois Garçons
Ben Prescott Designs Collab
Notable Previous
VISA (Authorize.net)
Nixon Watches
United Perfumes
Humanery.com
Mindful Chef
Anne Summers
Unilever (Lynx)
Studio 10 Beauty
Procter & Gamble
Estée Lauder Companies
Wilkinson Sword
Matches Fashion
Imperial Tobacco
DUSK.com
SALLE-PRIVÉE
FAQs
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I have a particular love for startups and working with brands starting online. From building e-commerce solutions, integrating advanced data tracking and creating and managing successful paid media, SEO and email strategy to
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Yes. I’ve been building websites since I was 13 and bring both digital growth strategy and two decades of web development experience.
Whilst I am always happy to work with teams, having built in-house and agency digital marketing teams, I am also always happy and able to get stuck in.
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From time to time I will take on one off products although the vast majority of my work is longer term.
Examples of projects include one-off builds or problem-solving where existing partners have been unable to resolve digital issues (paid media strategy, data integration etc.)
About
In beauty since 2007 and 11 years as a marketer, I've worked with some of the world's biggest brands and finest startups to grow their businesses online. With a focus on beauty, fragrance and lifestyle, my experience includes delivering digital campaigns for fashion, finance and highly regulated sectors.
Having built highly successful digital marketing teams across paid media, content, PR and SEO. Alongside my passion for growth marketing, I've been a web developer since age 13 and pride myself on being able to implement strategies either myself or up-skilling members of existing teams. Hands-on, always.
My belief is in sustainable and profitable growth using clever, cost-benefit appropriate solutions with data at their heart. But sustainability shouldn't hamper speed; the approach is always to bolster immediate growth through paid media strategy, whilst quickly building on owned and earned channels to reduce paid media reliance; using enterprise-level data strategies even at startup scale.