Digital growth marketer and developer with a specialism in beauty, fragrance and lifestyle*, transforming brand performance online.

I deliver data-driven strategies across paid, earned and owned channels, enhancing e-commerce and lead generation through innovative digital product creation and marketing.

*Also experienced in fashion, finance and high-regulation sectors.

Expertise


Paid Search & Social

SEO

Development

User Experience & Journey

Email Marketing

Advanced Analytics

Copywriting

Shopify / Shopify Plus

Recent Projects


Creation, management and growth marketing for Perfumer H brand dot com since 2015

Search engine optimisation and digital growth marketing for Renude for both brand and highly successful crowdfunding campaign

Significant organic revenue growth for a leading online lifestyle brand now well known in the UK

Pippa, Co-Founder Renude

“Thom is a rare talent, with exceptional skills in both technical and creative. A delight to work with, he can tackle any project with energy and enthusiasm.

Whether it be tracking and data analytics within GA or building a marketing campaign for a crowdfund, his multifaceted experience provides value across the board.”

Christophe, Founder Perfumer H

“Thom is a great asset to any online retailer, knowledgeable, approachable and always delivering results.”

Lee, CEO Flaunt Digital

“Thom is one of the best marketing minds I have had the pleasure of working with. His curiosity paired with his technical expertise enables him to find solutions and deliver marketing strategy at the highest commercial level”

Chris, Head of Marketing DUSK.com

“It’s rare to meet someone as passionate for their craft as Thom. During our time working together he and the team he led lived and breathed DUSK.

His knowledge was second to none, leading his team to some outstanding results and growth for our brand. A true extension of our team, I’d recommend anyone to work with Thom in a heartbeat.”

Brands


Unilever

Procter & Gamble

Philips Grooming

Estée Lauder Companies

Wilkinson Sword (Edgewell)

Ann Summers

Imperial Tobacco

PERFUMER H

Amanda Lacey Skincare

Renude.co

Humanery.com

Mindful Chef

Salle Privée

DUSK

Jo Malone

With over 16 years in the beauty industry and 10 years as a marketer, I’ve worked with some of the world’s biggest brands to boost their businesses online. As well as beauty, fragrance and lifestyle industry staples, I’ve delivered digital campaigns for fashion, finance and highly regulated sectors – with some great stories to tell!

I believe in sustainable and profitable growth using smart, cost-benefit appropriate solutions with data at the heart. But sustainability shouldn’t hamper speed; my approach is often to create immediate growth through paid media strategy, whilst quickly building on owned and earned channels to reduce paid media reliance.

Mark Constantine, Lush