Marketing Director and Consultancy

About Me

I’m a marketing director and consultant with 15 years working in online and offline retail. I specialise in beauty, skincare and lifestyle brands but I have created and implemented successful campaigns for B2B, financial and industrial clientele.

My experience encompasses all digital marketing channels with a particular focus on creating successful, natural/organic search (SEO) and content, but also paid search and social, email and technical development. For more information and to discuss how we can work together, please get in touch.

Manface

I was also the author of Manface, the UK’s most prominent, award-winning, men’s skincare blog, active mainly between 2011 and 2016 featuring in The Guardian, Sunday Times, Daily Mail, Daily Beast, Professional Beauty and El País. I’m very excited to have come back to it now as a hobby, writing only the things I want to write about.

In establishing Manface, I fell in love with every element of digital marketing including Digital PR, content and editorial writing, technical SEO, paid media and web development (which was also a passion since I was a child). Since founding the blog, I have been able to work with many of the world’s largest brands inside and outside of the beauty sector to create cutting edge strategies that have driven millions of pounds of revenue for many well-known brands.

Me and Jo Malone

Me and Mark Constantine


Marketing Director of Renude.co

With my love of search marketing, e-commerce and beauty, I am currently the Marketing Director of Renude.co, an online skincare concierge service delivering bespoke and targeted skincare routines powered by aestheticians and the latest in AI computer vision.


Work history to date

Renude

Marketing Director
January 2022 – Present

London, England, United Kingdom

I joined startup AI and skincare company Renude as marketing director and
within 16 weeks, dramatically increased the customer base through effective
PR placements, email marketing, social media advertising, paid search and
laying strong foundations for organic growth.

I also successfully implemented bleeding-edge tracking, at zero extra cost, and
migrated Renude to GA4 and server-side tracking, bypassing iOS14 tracker
blocking, seeing an instant reduction in CPL by over 50%.

Perfumer H

E-commerce and Digital
April 2018 – Present
London, England, United Kingdom

Worked with PERFUMER H to deliver a full online e-commerce experience
which was a new venture for the brand. Worked closely with Studio Frith to
develop a site and proposition that has been exceptionally successful for the
brand. Work continues on a retained consultancy basis.

Amanda Lacey

E-Commerce and Digital Marketing
September 2015 – Present
London

Working with Amanda Lacey on all aspects of e-commerce and online to
deliver a shoppable platform that connects with Amanda’s cult-following all
over the world. Amanda is also stocked with Violet Grey and Net-A-Porter.

Flaunt Digital

2 years 5 months

Director of Natural Search Marketing
January 2021 – January 2022
Leeds, England, United Kingdom

Continuing the accelerated growth of Natural Search at Flaunt Digital.
Working with big brand clients whilst continuing to grow an exceptionally
talented team of diversely skilled and experienced individuals covering
Content, Technical, Digital PR, Data Analysis and CRO.

Head of SEO
September 2019 – January 2021
Leeds, United Kingdom

At Flaunt Digital in Leeds to build, lead and develop a thriving SEO department
with some significant national and international clients including e-commerce,
lifestyle, travel, finance and trade.
Currently overseeing a team of five incredible specialists, covering technical
SEO, content, CRO and outreach.

SALLE PRIVÉE

Marketing Consultancy
September 2021 – December 2021

Consultancy for SALLE-PRIVEE working with CEO and co-founder Anna
Hegeman on a project helping the brand transition from fashion to luxury
fragrance.


iProspect – Dentsu Aegis

Associate Director, Head of SEO Leeds
April 2019 – September 2019
Leeds, West Yorkshire, United Kingdom

I was approached by iProspect to build and grow an SEO department in
Leeds.

My role included ownership and management SEO subchannels including
Content, PR and Technical with accountability of £1 million revenue annually.
The role included management and development responsibility of a team of
passionate specialists of varying seniority, as well as management of other
channel relevant team members across the network. We also worked closely
with Earned channels to share data and refine strategy.

Clients included Interflora, blu Vaping (Imperial Tobacco), Mindful Chef and
Morphy Richards.

During my time at iProspect, the direction of the wider business changed how
the SEO proposition needed to function at a local level and unfortunately what
I was brought in to achieve was no longer tenable.

The Estée Lauder Companies Inc.

Consultancy Project
June 2019 – June 2019
London, England, United Kingdom

Consulting for an ELC brand on male grooming, specifically on the drivers
behind changes in the male appearance, the modern grooming routine, shifts
in product and brand communications in this space.


Search Laboratory

1 year 1 month

SEO Consultant
October 2018 – April 2019
Leeds, West Yorkshire, United Kingdom

Senior role within the business, managing technical SEO strategy and
pitching for our large-scale clients as well as continuing to coach and develop
innovation and talent within the team and business.
Clients included Ann Summers, Instantprint, VISA, GiffGaff, Black Tomato,
Moonpig and Nixon Watches.

Senior Technical SEO Executive
April 2018 – October 2018

Leading Technical SEO strategy on large-scale enterprise clients specialising
in Page Speed. Lead clients include:

  • Ann Summers
  • giffgaff
  • Black Tomato
  • Authorize.Net (Visa)
  • Belfor Property Restoration
  • Halo Insurance (Zurich)

Key responsibilities:

  • Technical Audits
  • Enterprise Migration (re-platforming, HTTPS/SSL etc.)
  • Sales Collaboration
  • Exec leadership and training
  • Development of new technical opportunities (currently Alexa Skills)

Bloom Agency

Digital Marketing Consultant
August 2017 – April 2018
Leeds, West Yorkshire, United Kingdom

Senior member of the Digital Marketing team. Specialising in on and off-page
Technical SEO including bespoke SEO tool development.

  • Jewson, Tyco Spain, Saint Gobain, HSS, ADT, Anytime Fitness, EBuyer and
  • Metals4U
  • Development of bespoke tools and solutions such as geomapping and
  • targeted scraping
  • Performance analysis and insight
  • PPC campaign management alongside proprietary AI Platform
  • PPC Translation (Spanish)
  • Delivery of client presentations and pitches

MANFACE Skincare Blog

6 years 4 months
Developer & Digital
August 2012 – October 2017

Creating a wide number of online presences including websites and
e-commerce packages for high profile clients through contacts cultivated from
MANFACE Blog. This also included freelance SEO and consultancy work.

Professional Blogger
July 2011 – October 2017
United Kingdom

Creator of the UK’s highest ranking men’s skincare blog growing over the last
6 years to 58K unique followers per month and 155K hits. Featured in national
and international online and print press.

Fishtank Creative

2 years 2 months

Digital Marketing and Accounts
January 2017 – August 2017
West Yorkshire, UK

Full Time. Maintaining excellent relationships with clients whilst continuing to
successfully grow the Digital Marketing / PPC arm of the business.

  • Development of existing client relationships
  • Client and product research
  • Digital Marketing
  • SEO
  • Delivery of client presentations and pitches
  • Liaising with production teams and printers
  • Supporting Director with business development and long term growth plans.

Developer & Digital Marketing
July 2015 – January 2017
West Yorkshire


Freelance. Working with designers and developers on a number of web
projects as well as sourcing digital marketing projects from new and existing
clients growing a new part of the business.

Edgewell Personal Care

Futuregazer Consultancy Project
February 2017 – March 2017
London Area, United Kingdom

For Wilkinson Sword, working on insights and trends contributing predictions
for where men’s grooming will be headed that year and beyond for an internal
and external brand report.

STURM und DRANG GmbH

Consultancy Project
August 2016 – August 2016
Germany

Consultancy project on the understand of existing beauty stereotypes and
perception of the beauty industry in UK for an industry leading beauty brand.

Pierre Fabre Group

Product Launch
June 2016 – July 2016
United Kingdom

Partnered with Avène on the launch of Tolérance Extrême through a variety of
media and social projects. The launch was exceptionally successful achieving
a very wide online and marketplace reach.

Procter & Gamble

Cultural Beauty Insights Project
October 2014 – October 2014
London, England, United Kingdom

Consultancy project for Old Spice analysing the grooming category, cultural
attitudes to masculinity, advertising, retail and availability and product quality.

Philips

Male Grooming Consultancy
June 2014 – July 2014
Netherlands

Consulting for Philips on the men’s grooming market ahead of a series of key
Philishave product launches. Produced a report presented in Amsterdam to
the global leadership board.

Unilever

Digital Media Project
January 2014 – April 2014
London Area, United Kingdom

Worked with Lynx and their UK PR team on the nationwide launch of the
Lynx Peace range through a variety of online and offline campaigns including
editorial, social and charity partnerships.

Prior to my marketing experience, I worked in retail as a senior consultant and educator with The Body Shop and Clinique for 5 years. I’m also a qualified but non-practicing beauty therapist.

Education

  • Psychology MSc
  • BA Innovation Design & Spanish
  • Beauty Therapy NCFE Level 3