Marketing Director and Consultancy

Services

I’ve been very lucky to work with some great brands and deliver digital marketing strategies that perform and get results. I consult on and create comprehensive, multi-channel, digital marketing strategies and brand strategies; audit existing digital marketing channels and build and train teams in the latest and best digital marketing practices. For more information and to discuss how we can work together, please get in touch.

Digital Marketing Strategy

Whether there’s existing data, or no data at all, putting together a multi-channel strategy designed to deliver results has always been a fun process with every client I’ve worked with. It helps determine whether your goals are realistic and achievable or if you’re not shooting far enough. Strategies cover:

  • Organic Search (SEO)
  • Content Strategy
  • Onsite Technicals
  • Facebook Ads
  • Google Ads
  • Email Marketing

Most strategy creation starts with a User-Centred Design Canvas, a proven methodology that results in:

  • Understand the target audience and users
  • Define product/market fit
  • Adjust the business to the user and market needs where necessary
  • Determine the competitive advantages
  • Create Unique Value Proposition
  • Improve the brand communication strategy
  • No-one ever leaves a session not learning something new about their brand

From this, a strategy is defined, covering each channel, laying out exactly what can and should be done to achieve the defined goals.

Natural Search and SEO

“Do this one easy thing to get to number one on Google” – how many of these emails have you received just today? SEO has changed a lot in the last 10 years. Using the right keyword over and over again; adding ‘meta-keywords’ and getting cheap spammy backlinks to get to the number one of Google for your desired search term is long dead. SEO is an artform, and when done properly, can generate incredible, sustainable results.

SEO a channel that needs investment and through a balance of good technicals, great content and a solid link-building strategy, usually through good PR, you can build reliable Google search traffic to sustain your business. Good SEO allows you to focus your paid media budget on finding and experiment with new audiences to grow your business faster rather than paying for traffic you could easily own organically. Within SEO, I am able to provide a full-service across the channel based on countless clients and years of experience:

  • Comprehensive SEO strategy creation that can utilise existing talent within your team
    Defining the keywords that will generate real traffic and sales
  • Practical SEO training beginner to advanced
  • Technical SEO auditing and implementation of fixes
    Platform dependent. My speciality is in PHP and flat file. For JS frameworks, I have excellent, trusted and competitive-rate developers I can source for you directly
  • Content Auditing, Strategy, Briefing and Creation
  • Analytics, monitoring and keyword research

iOS 14-busting Server-Side Tracking

I’ve successfully implemented a number server-side tracking solutions via GTM Server-Side. Whilst the platform is still a work in progress, I’ve already pulled the all-nighters, ironing out and circumventing the limitations, bugs and issues still on the Google SS development roadmap.

By implementing server-side tracking, you’ll gain instant data transparency that can be shared with platforms like Facebook Ads (via Meta’s Conversion API) Tik Tok Ads and Google Ads. By connecting server-side tracking to your paid platforms, you are gain the ability to better optimise your campaigns via their machine learning processes, spend less cash to return more. For more information, I’ve written an article on the principles and benefits of Server-Side tracking here.

Day Rate

The current day rate is £450 per day but longer-term contracts will happily be negotiated as can an hourly rate on smaller projects. For more information and to discuss how we can work together, please get in touch.